Asia Pay's Ecommerista One Peso Workshop
I was luckily able to attend Asia Pay's Ecommerista One Peso Workshop last May 7, 2009 (this is an overdue post) thanks to Facebook! I was really interested to hear about e-commerce and this is my first time to actually see an e-commerce workshop that's free of charge. First off, Asia Pay is the first electronic payment provider and gateway solutions provider in Asia. They are affiliated with Banco de Oro (BDO) and devised Pesopay (for merchants) and eBigay (for non-profit organizations). Adrian Lee conducted the workshop, giving justice to the "Ecommerista" workshop title.
(Sitting L-R: Russell T. Ri of Ephilippines Adventure Travel, Faith Salazar of Republika Publishing Inc./pinoyparazzi.com and me. Standing L-R: Alvin Tan, Johann Chua of Odyssey Live, [I didn’t get the name of the girl], Jonel Uy of Letsgosago.net, Peter Allan Mariano of Wong Group of Companies, [the guy behind him is from AsiaPay], Jomar Garraton of NeTVision, Inc., Lea Gomez & her marketing assistant of Transnational Travel and Tours, Inc.and Andrian Lee) Photo courtesy of Jen
What I learned at the E-commerce workshop - read more after the jump.
1. Give the "Best Deal in Town"
Adrian Lee used Cebu Pacific as an example for this. CebuPac is the first to do the seat sale promos online, giving their customers the best deal and the best convenience.
2. Use social networking
Not new to most bloggers, using social networking sites like blogs, Facebook, Friendster or Myspace to sell services or promoting a product has been a major trend in marketing in the Philippines. Multi-national companies don't just rely on TV, radio or print to get their message across. They are now harnessing the power of the internet and combine this with traditional marketing. A good example is Burger King's Whopper Sacrifice where you delete 15 friends on your Facebook account to get a free Whopper.
3. Be omnipresent
Not one social network has been able to gather everyone on the internet. Some people gather in Facebook, some in Twitter, some in Tumblr and other people just lurk on forums. Just like Barack Obama, you need to be everywhere. You can see Obama on Facebook, Twitter, Jaiku and other social networking sites.
I attended the workshop as a web controller for Pinoy Parazzi and we were luckily given constructive criticism on how we present our website. I learned quite a few things like organizing our RSS feeds and strengthening brand image. I suggest you attend Asia Pay's Ecommerista workshop if you're planning on doing internet marketing or if you're managing a website. :)
If you want to check out the slides at the e-commerce workshop, visit Jen's post here. You can also read Asia Pay's blog on internet marketing at Ebiziseasy.
List of Attendees:
Peter Allan Mariano of Wong Group of Companies
Clarissa Concio-Tiglao and Jomar Garraton of NeTVision, Inc.
Johann Chua of Odyssey Live
Jonel Uy of LetsGoSago.net
Juliet Guanlao, Sarah Jane Sy and Anna Lalaine Torrelino of YGC Corporate Services Inc.
Russell T. Ri of Ephilippines Adventure Travel
Lea Gomez of Transnational Travel and Tours, Inc.
Alvin Tan, a freelancer
Jen Juan
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